PWC 7 Date: 10/02/2017 To: All WCC Business Writing Students From: Brittany Cook, John Paul Danao, Brandon Najarian and Corey Weaver Subject: Composing a Negative Message Dear Members of the WCC Writing Community, Often not considered to be of importance, a negative message can play a crucial role in your future employment. Negative… Continue reading PWC 7 Group →
PWC 7
Date: 10/02/2017
To: All WCC Business Writing Students
From: Brittany Cook, John Paul Danao, Brandon Najarian and Corey Weaver
Subject: Composing a Negative Message
Dear Members of the WCC Writing Community,
Often not considered to be of importance, a negative message can play a crucial role in your future employment. Negative messages are often used to professionally convey bad news clearly and completely while emphasizing empathy and sensitivity. The composer of the message also has to remain objective, while giving the impression that they are merely an impartial messenger of the message. Some examples of emails that are considered to be negative messages are a denial letter for a scholarship, employer’s change in policy, and a denial of a request, amongst others. When looking at the following examples, there are a wide variety of approaches being utilized to compose an email regarding a company’s internet and social media policy.
In the opening paragraph of a negative message (often referred to as the buffer), you want to remain positive, convey an essence of appreciation for the reader while also providing a restatement of the facts regarding the situation being discussed. The third example initially opens with a positive statement, again called the buffer. Looking at example one, if you were to read the first paragraph alone, you would have no idea what situation the composer is speaking about. Also, the overall tone of the email isn’t professional and could be interpreted as an informal email being sent to one individual, instead of an entire team.
The next paragraph is used to explain the reasons for the decision, while not yet revealing what the decision is/was. Again, looking at example three, you will notice that the composer provided reasons for the change in the company’s social media policy. Not only does the composer provide reasons for the decision, but the potential ramifications if corrective measures aren’t taken. When examining example two, however, you will notice that the structure of the paragraph is rather redundant and robotic. Remember that one of the goals of a negative message is to convey the news as concisely as possible, eliminating the potential of follow-up emails with questions.
Now comes the bad news portion of the email. It’s vital to remember that this is the purpose of the email, and you may want to remember who your audience is when composing this portion. Your goal is to reveal the bad news while not emphasizing it, and to provide an alternative or compromise if at all possible. The bad news should also ideally be located in the middle of the paragraph rather than at the beginning. Example three again shows how to put the news into the body of the paragraph while concisely stating the changes. The first example opens the paragraph with the bad news, while all the while maintaining a tone of parental punishment. Example one also used the term “netiquette” with no explanation or demonstrative marks, so it appears to almost be a spelling error. Example two uses vague and ominous threats as motivation for employees to follow the social media policy, providing no alternatives or compromises for the workers. Writing in this tone can give the impression that the company is run as a totalitarian dictatorship, potentially lowering worker morale and creating a division between workers and management.
Finally, the closing of the negative message needs to convey a personalized, positive message. Whether it’s information regarding potential alternatives offered, freebies or good wishes, the goal if your conclusion paragraph is to leave the reader with a sense positivity. Often, the conclusion is also a forward-looking paragraph that may encourage the reader to try again or continue working with you. Again looking at example three, you will see that the last two sentences reiterate the strength of the team as well as a positive outlook for the company’s future. Example two, while providing a concrete date for the start of the new policy, really gives no personalization to the letter and no future outlook. Again, you just delivered potentially devastating news to someone or a group of people. You want to end on a positive note so that the recipient of the message feels as though all factors were taken into consideration and the decision is a just one that does not reflect any personal grievances against the recipient.
Negative messages can be difficult to compose. However, when followed, these simple steps can ensure that a negative message can have a positive outcome.