To: Chancellor Dykstra
From: Carson Murakami
Date: Sunday, December 3, 2017
Subject: Example Analysis
Ex 1.
In this first example id have to say that it was a pretty good one and it would rank above the other two it had some good and bad in it. For example Id have to say that this example had some rational appeal to it when it mentioned you could save between 300 and 1400 dollars on health care and it I like that it gave them a choice between saving money or spending more money. This example made a strong case for taking the test.
Ex 2.
I really liked the happy up beat tone of this example it talked about how it’s a new year and there joining the bandwagon. I would have ranked this one as the most effective one but unfortunately in our book it says we shouldn’t try to manipulate employees but rather make a strong argument. Id have to say that if this was about getting the employees to take the test this one would win because it doesn’t directly say there will be a 10 percent increase which is a little sneaky but something id totally do personally
Ex 3.
This is example was the worst it felt as if the company was trying to force this blood test on its employees. Unlike the other two where they say its voluntary and up to you right in the very beginning they say we are asking you to take the test which sounds more like telling you to take it.
In conclusion I would rank them in the exact same order they are arranged in with the first one being the best and the third one being the worst. I hope this was of use to you in creating your student guide book
Sincerely,
Carson Murakami